Modernize UI/UX Experiences
Top Pros Page Locator
The goal of this project was to build a new experience for users to search for and compare top professionals in their areas for different trades. I was involved in creating wireframes, lofi and hifi designs and incorporating our new brand into the design. Impressions on this page surged by 558%, from 48,200 to 317,000, while clicks skyrocketed by 1,445%, increasing from 11 to 170.
I worked with marketing stakeholders and the frontend engineering team to accomplish building this page for desktop, table and mobile. The current experience is live here.
Live Transfers Product Page
The goal of this project was to create a new homepage for our product, Live Transfers. I worked with our updated branding and Live Transfers components to build out a page to explain to users the benefits of our product. This product is for our contractor facing side, rather than our homeowner resource center. Therefore, I used professional imagery and aimed for a more sophisticated design to attract business experts. I worked with our front end team and several marketing stakeholders to create this page for desktop, tablet and mobile.
You can find the page here.
Best Brands Page
The goal of the Bests Brands page was to update our previous page ranking the best brands for specific services so that it would have better SEO results and fit in with our new look and feel. This page aids users with finding top professionals in their areas and offers comparisons between said pros. We wanted this page to serve as an informative and easily-readable space for homeowners. I worked with front-end development and marketing stakeholders to build this page for desktop, tablet and mobile.
From this page redesign, lead volume increased by 39%, growing from 233 leads (netting $6,783) between January 18 and March 14, to 382 leads (netting $14,141) between March 15 and May 10. This led to a 52% boost in revenue.
You can find the Best Brands Page here.
Case Study Template Page
The goal of our Case Study Template Page was to design a template that our B2B marketing team could later on edit with updated content in Wordpress. We wanted this page to define the working relationship Modernize has with it’s business partners — a type of business portfolio for professionals who are considering a partnership. I went for a clean and polished look balanced with a warm and inviting presence while using our new branding. I worked specifically with our B2B marketing team and the front-end development team to build this page out for desktop, tablet and mobile.
You can find the Case Study Template page here.
Homepage Redesign 1.5
As a UI/UX designer, I led the redesign of a landing page for a platform connecting homeowners with contractors. My role involved creating custom illustrations, updating UI elements, and collaborating with a diverse team of stakeholders. The centerpiece of this project was re-illustrating the hero section at the top of the page. The new design underwent a split test, resulting in significant improvements: a 35% increase in sessions, a 22% boost in conversion rate, 18% higher engagement with page elements, a 76% increase in clicks on the 'Become a Pro' CTA, and 16% more clicks on hero icons.
This design is no longer live, but images of it are located below.
